Subject: The Evolution of the Sinaloa Science Center

Between late 2019 and early 2020, we were part of the historic transformation of the Sinaloa Science Center. Prior to its grand reopening, we developed an audiovisual content strategy designed to present its new concept: Matter.

Our work consisted of capturing the essence of a living, technologically advanced museum through promotional and teaser videos for world-class exhibitions. From the poetic engineering of Theo Jansen and the curatorial work of the Centre Pompidou, to the visual avant-garde of the Black Cube 8K (the only one of its kind in the world outside of Austria) and its integration with Google programs. This project was not only a documentation but also the visual construction of a new cultural landmark in northwestern Mexico.

About this project

Client

  • Centro de Ciencias de Sinaloa

Challenge

To translate the metamorphosis of the Science Center towards its new concept, Matter, making the public perceive the change from a traditional museum to an internationally cutting-edge space.

Services/Scope

  • Audiovisual Content Strategy
  • Post-production and Motion Graphics

Tell your brand's story

Content to communicate, excite, and stay in the minds of your audience

Theo Jansen Exhibition  0:40

Teaser-type promotional material for Theo Jansen's Kinetic Beasts exhibition.

Pre-inaugural Opener   0:37

Promote in the intro style for the upcoming attractions of the new Materia museum.

Today's Earth Promotional  0:37

Pre-event entertainment for Hoy Tierra by the Materia museum.

Centre Pompidou Exhibition  1:27

Curated by Centre Pompidou at the Materia Museum based on the work of sculptor Miquel Navarro “Under the Moon II”.

Google and Materia   1:36

Video highlighting the collaboration of the new Sinaloa Science Center museum with Google as an official partner.

Opener Museum Materia  0:31

Promotional introduction to the new Materia Museum.