ACM Loyalty Program 2020

Project

  • Program Development

Client

  • Auto Club Megaservicios

Program objectives

• Data collection

• Identify customers and market

• Identify potential opportunities

• Get new clients

• Hold clients

• Increase market share

• Improve the relationship with your customers

• Increase sales of a product or line

• Reinforce the brand image

This project includes:

• Program guidelines

• Definition of data to collect

• Methodology

• Frequency of request

• Necessary equipment

• Necessary training

• Forecast of possible contingencies and / or situations

• Remarketing and Retargeting

• Media of the program

• Benefits

• Testing rules

• Program evaluation

• Designated budget

• Recommendations

Likewise, it includes an attached document with the necessary indicators to evaluate the effectiveness of the program.