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You ask yourself, what is this now?

Well, the Wow effect on service is precisely what we are thinking about. It is that feeling in our clients of “Wow, what a good service”. Simple? Sure. Simple? Nothing of that.

The Wow Service is part of a branding strategy that allows us to differentiate our company through a sense of added value by providing an excellent service experience

Big businesses know that the average consumer has evolved to demand more and more what is right from the beginning. Wow, they are the ones who pay our salary. Thus, one of the best ways to attract and retain your customers is through experiences.

When we talk about marketing it is always about mixes. A good product, with a good price, accompanied by an excellent service? That is an explosive combination. And best of all, it is very simple when we actually do it.

Make your customers fall in love

Every relationship goes through stages, including relationships between businesses and their consumers. We begin with the stage of infatuation, in which we devote the greatest attention to our clients. For them it can be a new product, or a different service, or even both. For us it is a new opportunity, a new potential to grow. This is the time to pay special attention to details, identify needs, form bonds, hoping to be able to serve them again.

Customize your service

Nobody likes to be treated like just another number on the list. If we want to consider ourselves unique as companies, we have to understand that the client is also unique. Try to know specific needs and channel them towards a better resolution that really benefits both parties. In the long run, this will allow you to build a knowledge base so that you can adapt your catalog of products and services to real needs, which will therefore have a better reception.

Be part of the community

If you want your consumers to identify with your brand, don’t just do the sales work. There are many ways of relating to the community to which we are directed today through social networks, newsletters, articles, events, dynamics and whatever you can imagine. Creating content and answering inquiries can be valuable weapons to consolidate future sales.

Join the team

It is important that all the members of your organization are in tune with your service strategy. A bad experience can be like a snowball, because today as always, the best (or worst) publicity that a company can have is “word of mouth”.

Finally, do it because you really care

Faking a service strategy, or robotizing your collaborators with programmed arguments (as some companies still sadly and horribly do) can have the opposite effect to what you are expecting. It is much more advisable to promote and instill values within the company, and create our true service strategy based on these. Generate authentic sensations doing what you really like. Everything else will work naturally.

Cuauhtémoc Fonseca

Cuauhtémoc Fonseca

Soy un profesional de marketing con años de experiencia y habilidades en muchas de las diferentes áreas que conforman la mercadotecnia actual. Trabajo directamente en el desarrollo de estrategias efectivas & soluciones integrales de marketing.

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